Eleven most powerful tricks in Sales
to buy or not to buy that is the question
a question that any sales person knows the answer to and that is to buy today we dig deep into the 11 most powerful psychological tricks in sales
so without further delay let us begin
Number One
number one the sale is all about the buyer the all important number one sales trick whether you're selling ice to an eskimo or as one reddit contributor said sell a ketchup popsicle to a lady wearing white gloves in the middle of july
it doesn't matter what the product is you need to ensure your client genuinely believes that they need it and it's for their betterment
Number Two
number two understand that marketing and psychology go together when you go into sales of any kind you're not just a salesperson
you're a psychologist not legitimately obviously but there's a lot of psychology wrapped up in powerful sales and learning about a person's psyche
and what makes them spend is hugely important investopedia lists five money personalities investors savers big spenders debtors and shoppers each category's spenders have different personalities and it's up to the seller to learn the ins and outs of each one to make a successful sale
Number Three
number three mirroring this is something we've mentioned before and it's a tactic that makes someone believe that you and they are on the same wavelength
it's easy and effective as a powerful businesswoman tiffany bova says how you sell matters what your process is matters but how your customers feel when they engage with you matters more
Number Four
number four color influences buying tendencies insight marketing confirms that people respond to colors from a place that is both psychological and deeply personal
we could take up several posts on the intriguing psychological aspects of color but two quick examples are men tend to buy products that have red price tags and women lean toward anti aging products more when their branding is in purple the more you know
Number Five
number five provide social proof is the product even legit if it's not on social media and doesn't have a several five star ratings regardless of whether or not
the ratings are real people still need that visual of social proof as we said in our
social proof also applies when companies bring in the expert testimonials or include sales numbers in their advertising one subscriber business with juliana said so happy you posted this this is definitely something that should be talked a lot more about thanks juliana we think so too
Number Six
number six draw strength from your setbacks seems counterproductive doesn't it let's give you an example in 1962 avis went ahead with their now famous slogan of when you're only number two you try harder this strategy worked so well for the rental agency
that they went from being 3.2 million dollars in debt to a positive balance of 1.2 million in sales acknowledging shortcomings shows your customers you're human you can be trusted and are always trying to improve yourself
Number Seven
number seven empathy if you're going into sales purely to make money then you're not going to do very well people are tired of greedy profit hungry salespeople and are looking for real people and products
they can relate to are easy on the environment and have a ripple effect of goodness empathy is key here and not pretend empathy either by genuinely giving a damn and putting yourself in your customers shoes that's the kind of empathy
we're talking about and it doesn't require a psychology degree to figure out either
Number Eight
number eight provide products with high prices along with low priced items the whole point of this psychological trick is actually not to get you to buy the higher priced item but to make you purchase the more affordable option while you're secretly thinking you've scored a bargain
but in reality you've just been caught hook line and sinker
Number Nine
number nine the curiosity gap did you see what we did with that last line does it make you wonder how curiosity really killed the cat well that's the curiosity gap creating a desire for your customer to know more is a super trick to pique the interest
and have them scrolling through your instafeed facebook post or blog one might call it a form of click bait regardless it's an effective way to draw you in while you try and fill in the blanks
Number Ten
number ten consumers want ethical choices selling a product that says ethically sourced compared to tastes amazing is going to move a lot easier and you could up the price too
customers want to know that just by purchasing their coffee beans they're helping to save the world even if that's all they're doing as emma watson once said as consumers we have so much power to change the world by just being careful in what we buy
Number Eleven
number eleven showing pricing in smaller increments bite sized amounts are what sells the big ticket items take a car for example the price for that car is 38 000
which is a whack of money but breaking it down into smaller monthly increments makes that purchase seem a lot more doable
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